Throughout the year, the road safety team co-ordinate a number
of campaigns targeting road user groups as part of its road
casualty reduction strategy.
There are various ways in which publicity surrounding our
campaigns can be used to impact upon the vulnerable 'at risk'
groups or the anti-social behaviour of some drivers. The greatest
effect is obtained with sustained, well-targeted information which
impacts on a target group.
All of our publicity takes account of national and local issues
- Road Safety Wales Publicity group, tasked with providing
coordinated road safety campaigns alongside our Police and Fire and
Rescue Service colleagues;
- DfT 'THINK!' campaigns by distributing externally produced,
free materials, giving the exercise a local flavour and relating it
to a local problem, or
- Local campaigns where bilingual materials are produced to deal
with an issue that is specific to a particular area
We also have a road safety trailer that we utilise across the
Borough on a monthly basis in support of our campaigns and
If you are interested in the Road Safety trailer attending any
of your events please contact: